Book Review: Marketing 4.0: Moving from Traditional to Digital

  • Bing Zhu Department of Marketing, Assumption University of Thailand
  • Suwanna Kowathanakul Department of Marketing, Assumption University of Thailand

Abstract

Authors: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Wiley, 2017; ISBN 978-1-119-34120-8 (cloth); ISBN 978-1-119-34106-2 (EPDF)

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Published
2018-04-30
How to Cite
Zhu, B., & Kowathanakul, S. (2018). Book Review: Marketing 4.0: Moving from Traditional to Digital. Social Science Asia, 4(1), 86-88. Retrieved from http://socialscienceasia.nrct.go.th/index.php/SSAsia/article/view/108
Section
Book Review