Participatory Communication and Acceptance of Alternative Energy Plant A case study of the Biomass Power plant acceptance from the community of Pa Sak and Wiang Yong district in Lamphun Province

  • Narin Numroencharoen Mass Communication Chiang Mai University
  • Kannaya Panyala Public Relations and Community Relations, Sahacogen Green Co., Ltd
Keywords: participatory communication, renewable energy, biomass power plant

Abstract

The purpose of this study is to detail the processes and communication strategies of biomass power plants and to generate awareness. Community in Pa Sak and Wiang Yong District, Lamphun Province continue the operation of the power plant and study the relationship between community participation and awareness of the operation of the power plant. The first part deals with the steps and strategies of participatory communication. Qualitative research is used to interview a person involved in the communication of the power plant and the community. The second part involves understanding the level of participation occurring in the relationship between community and the power plant. Participation in project implementation is with acceptance of power plant operations. The quantitative research uses survey with a questionnaire and tests hypotheses using statistical correlation. At 0.01 significance level, the research found that power plants use communication processes that focus on community participation at all stages. From the planning stage of methods and the evaluation process it emphasizes the use of communication strategies. The strategy for engagement is for involving the community to take part in every step. Helps make the community more trusting with each other. When the community is concerned about any issues, the power plants also consultants with all parties in a timely and sincere manner to address such problems. When the community trusts and sees the benefits of biomass power plants to the community, the acceptance of the operation of the power plant will be possible. The results of the study show the relationship of community participation level to acceptance of the operation of the power plant. The results showed that the positive relationship between the variables at the statistical significance level 0.01 means that the community is engaged well with the biomass plant. Whether engaging in communication or participating in the implementation of projects is very much a decision of the community, they will have to accept the operation of the power plant. Acceptance for the development of alternative energy can be measured efficiently only by detailed analysis of the participatory data.

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Published
2018-07-01
How to Cite
Numroencharoen, N., & Panyala, K. (2018). Participatory Communication and Acceptance of Alternative Energy Plant A case study of the Biomass Power plant acceptance from the community of Pa Sak and Wiang Yong district in Lamphun Province. Social Science Asia, 4(3), 15-29. Retrieved from https://socialscienceasia.nrct.go.th/index.php/SSAsia/article/view/129
Section
Research Article