THE CREATING IMAGES FOR NORTHERN WOMEN IN THE THAI TOURIST INDUSTRIES: THE STRATEGIES AND IMPACTS
The purpose of the study was to study the characteristics of the gender in Thai society and investigate the “social strategies” employed in creating them. It also aimed at exploring the correlation of attitude towards gender roles and socio-economic status with the creative tourism in Thailand. The study will focus on the thematic aspects as follows; Firstly, it will consider the phenomenon of gender from the viewpoint that this is defined by a cultural system through social and historical conditioning. Biological differences apart, people’s values, expectations and actions are shaped by the concept of „gender”. There is therefore a need to discuss the status and the roles that are imposed on women by a society and its culture, whose influence never ceases to affect the social relationships between the sexes. Secondary, it will look at the gender aspects of tourism to the attention of policy makers, not only the term of empowerment gender roles but also contribute the creative activities for making the sustainability of tourism in Thailand.
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