• Kittisak Jermsittiparsert Duy Tan University
Keywords: Artificial Intelligence, Machine Ethics, ASEAN, Firm Performance


This aim of the current article is to analyze the influence of the machine ethics such as machine morality, computational morality, computational ethics, smart and safe mobility, digital innovation personalized and remote healthcare on the performance of artificial intelligence (AI) of the ASEAN countries. Data were gathered from the AI databases and World Bank Databases and STATA was employed for the logistic model and other analysis of the article. The finding revealed that all the machines ethics such as machine morality, computational morality, computational ethics, smart and safe mobility, digital innovation personalized, and remote healthcare have positive nexus with the performance of AI in the ASEAN countries. These findings make the policy makers more attentive regarding the ethics of the machine that enhance the performance of AI in the business.


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