The Strategic Management and the Adjustment of ASEAN Radio Broadcasting Organizations
The research objective of The Strategic Management and the Adjustment of the Radio Broadcasting Organizations in ASEAN was to study 1) the management of the radio broadcast media organizations in ASEAN, and 2) the adjustment of the radio in the ASEAN countries. The qualitative study of three countries in ASEAN, including Lao People's Democratic Republic, Republic of the Union of Myanmar, and the Republic of Indonesia. The methods of data collecting were interviewing staff and stake holder of the radio stations.
The study found that the radio station in Southeast Asia, the Laos P.D.R., Republic of the Union of Myanmar, and the Republic of Indonesia established in the aftermath of the ideology conflict between the countries and the colonialism during World War II, including the countries of the bipolar: Union of Soviet Socialist Republics (USSR), and United Kingdom (UK) and United States of America (USA). For the structure of the broadcasting system of the three countries, determined the different of radio management in each country. Laos P.D.R. and Myanmar radio station were under control of the authorities of the state, while Indonesia was free from dictatorship. For the management of radio stations in all three countries have managed the organization by a duty-based principle. The executives always have done well to organize each department, put a man to the right job, coordinating, leading, and conducting an evaluation in by means of management.
The main factors impact on the radio stations and staff to implement and adapt all tasks were the changing of global society emerged by communication technology. So it should be great if ASEAN radio stations intend to create and exchange the radio programs or any professional development programs as well, along with the ASEAN Community’s goal.
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