Anti-Smoking Campaign in Brunei Darussalam, Malaysia, and Republic of Indonesia

  • Supparerk Pothipairatana Faculty of Mass Communication, Chiang Mai University
  • Chirasak Sararat Faculty of Mass Communication, Chiang Mai University
Keywords: Health Communication, Anti-Smoking Campaign, ASEAN


The objectives of this study entitled “Anti-Smoking Campaign in Brunei Darussalam, Malaysia, and Republic of Indonesia” are to examine 1) the practice of health communication promoting anti-smoking campaign in Brunei Darussalam, Malaysia, and Indonesia and 2) information exposure in the countries and the effects of the campaign. Qualitative methods including interviews with the Muslims living in the areas, non-participant observation investigating signs, media, and anti-smoking activities, behavior analysis scrutinizing the population’s smoking behavior and documentary analysis examining law, regulations, and approaches used in the campaign, are employed. Data collection process was done during July 2014 – August 2015. The findings showed that in the three countries, there were two common approaches adopted in anti-smoking campagin run in televison, radio, newspaper, magazine, and specialized media including posters, indoor electronic signs, stickers, brochures, and billboards. The result showed that non-smokers in the countries agreed to accept and follow the offered practice. However, the campaigns failed to achieve the objectives. That is to say that smokers did not realized the cons of smoking behavior that affect people around them, and in fact, they believed that smoking defined the characteristics of a new generation.


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How to Cite
Pothipairatana, S., & Sararat, C. (2016). Anti-Smoking Campaign in Brunei Darussalam, Malaysia, and Republic of Indonesia. Social Science Asia, 2(4), 10-15. Retrieved from
Research Article