Research Articles

• WHY DOES THE CONSUMER ONLINE PURCHASING? A CONCEPTUAL MODEL OF SOCIAL FACTORS

  Kriangsak Chanthinok

  1-15

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• DOES SUPERVISOR SUPPORT CREATE EFFECTIVE TRANSFER OF TRANSFER OF TRAINING AND FIRM’ PERFORMANCE? CASE OF MYANMAR PRIVATE MANUFACTURING FIRMS

  Khin Marlar Maung, Sujinda Chemsripong

  16-28

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• THE EFFECTS OF WEBSITE QUALITY ON CUSTOMER SATISFACTION IN MAHASARAKHAM PROVINCE: A CASE STUDY OF WWW.TARAD.COM

  Chanla Touch, Suteera Puangpronpitag, Achariya Issarapaibool

  29-36

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• THE EFFECTS OF STRATEGIC ORIENTATION ON THE EXPORT PERFORMANCE OF GARMENT MANUFACTURING BUSINESSES IN CAMBODIA

  Som Lisa, Suteera Puangpronpitag, Achariya Issarapaibool

  37-45

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• EXPLORING THAI MEN SHOPPING BEHAVIOR FOR CLOTHING AND FASHION PRODUCTS

  Warittha Thamthada, Prattana Punnakitikashem

  46-59

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• EXPLORING THE LIVED EXPERIENCES OF HIGH-PERFORMANCE MICRO ENTREPRENEURS IN MALAYSIA: A HERMENEUTIC APPROACH

  Hassan I.S., Salleh A., Md Saad N., Krauss S.E., Mohammed M.O.

  60-72

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• RISK ATTITUDES AND GAME PLAYING EXPERIENCE: THE GAME OF HEDGE ACCOUNTING TOOLS FOR FOREIGN CURRENCY EXCHANGE

  Kraiwut Tangsattayacheep, Uthai Tanlamai

  73-83

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• THE INFLUENCING FACTORS OF CUSTOMER RETENTION IN AIRLINE INDUSTRY: A CASE OF DRUKAIR ROYAL BHUTAN AIRLINES

  Melam Zangmo, Wasin Liampreecha, Sujinda Chemsripong

  84-92

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• REALIZED VOLATILITY MODEL FOR MARKET RISKMEASUREMENT IN INDONESIA STOCK EXCHANGE

  Josep Ginting

  93-104

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• COMPARING THE FINANCIAL LITERACY AND TECHNOPRENEURSHIP BEHAVIOUR OF UNEMPLOYED AND EMPLOYED GRADUATES

  Hassan Barau Singhry

  105-116

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