Vol 9 No 1 (2023): January | Social Science Asia

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Official Journal of National Research Council of Thailand in conjunction with ABAC Journal

Published: 2023-03-01

Research Article

A DYNAMIC MODEL OF FACTORS INFLUENCING OF TRUST, ATTITUDE, SUBJECTIVE NORM, AND PERCEIVED BEHAVIOR CONTROL ON E-COMMERCE REPURCHASE INTENTION TOWARDS GENERATION Z IN THAILAND

Thanat Saenghiran, Sirion Chaipoopirutana

1-18
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AN EMPIRICAL STUDY ON GEN Z MALE CONSUMERS’ CHOICE OF NATURAL SKINCARE PRODUCT IN BANGKOK

Pham Hoang Lan, Natcha Wongnoppharatlert, Pathomrat Nomsomsab, Nalat Robruchaikul, Hongfei Shao

19-33
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EXPLORING THE BRIGHT SIDE OF THE STRESS FROM COVID-19 TO IMPROVE THE HOTEL STAFFS’ CITIZENSHIP BEHAVIOR

Siriporn Khetjenkarn, Charoenchai Agmapisarn

34-51
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A FEASIBILITY STUDY OF DEVELOPING A RETIREMENT COMMUNITY PROJECT IN THAILAND

Yiting Luo, Udomsak Seenprachawong

52-67
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A SYSTEMATIC REVIEW OF THE EFFECTS OF ANIMATION ADVERTISEMENTS ON CONSUMER PERCEPTION

Siriwipa Naosrison, Panida Nerathai, Prarawan Senachai

68-79
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Book Review

ELON MUSK: The Life, Lessons & Rules for Success

Absorn Meesing

80-82
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