Vol 9 No 3 (2023): July | Social Science Asia

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Official Journal of National Research Council of Thailand in conjunction with Panyapiwat Institute of Management (PIM)

Published: 2023-07-06

Research Article

HOW DOES CREATIVE INTERCULTURAL COMMUNICATION WORK? THE IMPACT OF ONE COUNTRY’S MEDIA IMAGE ON CONSUMERS IN ANOTHER COUNTRY

Praphruetmon Chenicha, Ching-Chou Chen

1-10
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DIGITAL HR: THE DIGITAL TRANSFORMATION IN HUMAN RESOURCES MANAGEMENT IN THE AVIATION BUSINESS

Arunya Pisitkasem, Tasnawadee Pairoj-Boriboon

11-20
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MARKETING COMMUNICATIONS AS A FACTOR OF THE MODERN UNIVERSITY SCIENTIFIC AND INNOVATIVE POTENTIAL FORMATION AND DEVELOPMENT

Denis Ushakov, Bavornluck Kuosuwan

21-27
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DESKILLED ABROAD, UPSKILLED IN THE PHILIPPINES: THE LIVED EXPERIENCES OF FILIPINO TEACHERS

Ma. Aileen Cañizares Cañizares Salibay, Nick Alfred Umadhay

28-36
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CULTURAL AND HISTORICAL IMPACTS ON INTEGRATIVE MOTIVATION IN THAILAND

Damian Salsarola

37-49
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Book Review

A REVIEW OF THE PSYCHOLOGY AND COMMUNICATION BEHIND FLIGHT ANXIETY: AFRAID OF FLY

Jitlada Piyatat, Lalitlak Tharekes, Piyanat Sumetawenunt

50-58
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